Homepage positioning
& narrative sprints

One of the most vital things an early stage startup has to do is decide who they're going to target and what kind of 'position' they want to build in the mind of that target customer. Positioning is how you make those choices, and messaging is how you express them. I use your homepage as a tool to help you nail both.

Strategy is the choices you make, and your 'positioning' is one of your most important choices. But this isn't strategy in some abstract sense (or a 'wish that won't come true'), it's something we make real in your narrative & homepage.

I follow conversion best practices, but in B2B, most stuff you read about 'high converting homepages' is completely made up by people who have never tested anything, ever. (Eek!) In any case, positioning comes before optimization. We want to convert the right buyers first, then you can optimize how to convert more of them.

All of them :) I'm extremely familiar with frameworks like April Dunford's from Obviously Awesome (🐐), as well as Jobs to be Done, Andy Raskin's strategic narrative approach, Play Bigger and category creation, and modern B2C brand theory. In fact, I wrote a book about how they all fit (!) and synthesized them into my own simple, neuroscience-driven framework. It's called Super Positioning and you can read it free here!

Absolutely! Contact me to discuss extended engagements or custom projects.

I'd sooner stab myself in the eye with a rusty fork than have AI spit out generic copy because... ew. That said, I do love AI for expanding possibilities — that's why I give my super prompt away for free. In my projects, it's great for synthesizing information and letting me run your positioning through ALL the frameworks mentioned above. That's an insane level up. But I write my final copy... for now, at least! :)