Product marketing consultancy
Homepage positioning
for early-stage startups
Hi! I'm Luke Stevens, copywriter & positioning consultant.
I write homepages & narratives for early-stage startups.
Read my books, book a sprint, or get my super prompt.
B2B SaaS/AI: Worked with startups that raised $2M-$200M.
Highly experienced: 7 years messaging & 20 years independent.
Deep expertise: Wrote the books (two!) on narrative & positioning.
+ Also a friendly human — say hi!
Homepage Sprints
Work with me.
Get new homepage positioning & messaging.
$7,500. Three weeks. Let's go.
Super PromptOMG FREE!
Run my process with AI.
Examine your positioning through my detailed framework.
Copy. Prompt. Position.
My BookALSO FREE!
Learn B2B positioning.
A neuroscience-driven framework that explains what works & why.
Read the founder's guide.
Get the Homepage Report
on Substack
Join me on Substack.
Hot AI startups. Hotter homepages.
Better than the other dreck you're getting.
3x week. Unsubscribe if it sucks.
Homepage positioning sprints
Want slop? Use ChatGPT.
Want superpowers?
Work with me.
Three-week, AI-enabled sprints to nail your positioning with my narrative-first approach.
Here's how it works.
Week One
1. Context
You give me all the context.
I'll guide you through all the ideas.
- Review: I'll listen to sales calls, review your case studies, explore your product, & unpack your vision.
- Analyze: I throw my X+Y=C framework at Claude Opus to go wide with positioning insights and zero in on your core concept.
- Choose: We use our ol' fashioned human intelligence to pick the best-fit approach for your startup based on your stage.
Week Two
2. Narrative
I take all that context and turn it into a ~10-slide narrative.
- Position: We start dialing in your positioning from the first slide with a tight positioning statement.
- Why now/why you: I flesh out your two stories — why now (x-axis) & why you (y-axis) in a compelling way.
- New world: We land the narrative with outcomes — what the customer's world looks like with your product.
Week Three
3. Homepage
Your narrative informs your new homepage wireframe.
- Refine: I take the strongest angles from your narrative and refine them into homepage messaging.
- Structure: I put together a structured wireframe with professional copy that your designer/dev can use.
- Launch: You can test out your new narrative & positioning & launch whenever you're ready.
Each sprint is a chance to build confidence in your pitch
Collaborative thinking.
- Let's diagnose your situation & discuss your direction & goals.
- I'll pull all the details out of you from vision to opportunity.
Fresh ideas to test.
- Get a high-level strategic narrative that aligns the team.
- Test your new positioning with customers & prospects.
Pitch with confidence.
- Go to market with confidence in your positioning & narrative.
- Understand how to pitch enterprises, end users, & investors.
$7,500
3 weeks
Sprint add-ons
Available on a select basis. Contact me to discuss.
Clients say nice things
I've never worked with a consultant who has provided such high-quality work in such a pain-free & enjoyable way.
— Anna Dalton, Head of Marketing, Ledge
The super prompt
Do it yourself with my free
homepage super prompt
Run my process with the model of your choice.
Get a microsite full of homepage positioning ideas.
Here's how it works:
- Download the super prompt.
- Give the model as much context as you can.
- Run a book's worth of ideas & examples against your positioning.
- Get your positioning report with your score & fresh ideas.
- Includes a draft high-level narrative.
- See messaging suggestions for your homepage.
- Use the AI ideas to inspire YOU for YOUR ideas.
- Pick what works and start riffing on your own homepage ideas.
- Use AI to think, not write!
Clients say nice things
Luke helped make our messaging crystal clear & translated that into a website we're super happy with. I'd highly recommend him to anyone who needs sharp copy.
— Sam Worrall, Marketing Manager, CMap
Free positioning books
Everything I know about
positioning — free
Understand how positioning works with my how-to book Super Positioning.
Or, check out my textbook-length Positioning Playbook if you're a hardcore GTM nerd.
A founder's guide to
Super Positioning
A new, unified approach to B2B tech positioning. Includes:
- An introduction to the three prongs of super positioning.
- Three hands-on exercises to work out your positioning specifics, narrative, and messaging.
- Four core positioning strategies to explore.
- Plenty of examples to learn from.
Table of contents (dive in!)
- Part I – Introduction
- Part II – Super positioning
- Part III – Positioning exercises
- Part IV – Strategies & examples
- Part V – Manifesto
The textbook on B2B narrative, positioning, & brand
Positioning Playbook
This is a book for hardcore product marketers.
If you're serious about positioning in B2B, this is the most comprehensive book on the topic, with positioning strategies from SMB to enterprise and early-stage niche sales to late-stage brand reach.
What's inside?
- 600+ pages of theory and practice on narrative & positioning.
- 10 parts covering 50 chapters: Everything carefully organized so you can use Playbook as a reference for years to come.
- Case studies, frameworks, & more: Loads of practical tips and examples to learn from.
Who's it for?
- Founders who want a true foundation for their narrative and positioning.
- Investors who want to know how category creation actually works.
- Marketers, especially Product Marketers, who want to accelerate their careers.
Clarity = Confidence
Go to market (and investors)
with confidence
Every critical moment in a startup's journey
involves someone looking at your homepage.
...deciding whether they'll take that meeting.
...deciding whether they'll click "book demo."
...deciding if they'll apply for that position.
Meet them with homepage positioning that has
them saying "Hell yeah!" not "Huh, what?"
Thanks for reading — let's chat! :)