Product marketing consultancy
Positioning & messaging
for growing startups
Hi! I'm Luke Stevens, PMM, positioning consultant, & copywriter.
I help startups sharpen their narrative, positioning, & homepage.
Book a sprint, get a free homepage roast, or explore my services for agencies.
B2B SaaS/AI: Worked with startups that raised $2M-$200M.
Highly experienced: 7 years messaging & 20 years independent.
Deep expertise: Wrote the books (two!) on narrative & positioning.
+ Also a friendly human — say hi!
How I help
Roasts, sprints, & fractional support
Homepage Roast
Free expert feedback.
Video walkthrough + notes on your homepage.
Back in <48 hours.
Positioning Sprints
Get positioning clarity.
Narrative, positioning, and homepage copy.
One sprint. Three weeks.
Fractional PMM
Ongoing PMM support.
Monthly research, strategy & execution.
Monthly. 1–2 clients.
Join Homepage BBQ 🍖 on Substack
Join me on Substack.
Hot startups. Roasted homepages. 🔥
Unsubscribe if it sucks.
Free homepage roast
Get your B2B homepage
roasted — free
I'll roast your homepage in <48 hours.
Video walkthrough + notes. Normally $350 — free for now.
Your homepage reviewed live.
- 10–15 min screen recording, section by section.
- Commentary on what's working, what isn't, and exactly why.
Specific & actionable.
- Key recommendations you can act on immediately.
- High-level and tactical advice focused on fundamentals, not just tweaks.
A user test for your homepage.
- I see your page the way a cold visitor does — don't make me think!
- Analyzed through my positioning framework to pinpoint exactly what's confusing buyers.
Limited spots. B2B AI/SaaS startups only.
Back within two business days, probably.
Clients say nice things
Luke helped make our messaging crystal clear & translated that into a website we're super happy with. I'd highly recommend him to anyone who needs sharp copy.
— Sam Worrall, Marketing Manager, CMap
Positioning sprints
Hard-to-explain product?
Confused prospects?
Let's fix it.
A focused 3-week engagement to nail your narrative, positioning, and homepage.
Collaborative thinking.
- I pull all the context out of you — from vision to opportunity.
- Diagnose your situation & align on direction & goals.
Fresh ideas to test.
- Strategic narrative (~10 slides) that aligns the team.
- Homepage wireframe with professional copy, ready for design.
Pitch with confidence.
- Go to market with confidence in your positioning & narrative.
- Know how to pitch enterprises, end users, & investors.
Clients say nice things
I've never worked with a consultant who has provided such high-quality work in such a pain-free & enjoyable way.
— Anna Dalton, Head of Marketing, Ledge
Fractional PMM
Need ongoing PMM support?
I've got you.
Monthly support for founders & marketing leaders who know they need PMM but aren't ready to hire full-time.
Diagnosis before deliverables.
- ICP analysis, competitive research, jobs-to-be-done.
- I start with your customers, competitors, and context.
Positioning that sticks.
- Strategic narrative, category positioning, team alignment.
- One coherent story across sales, marketing, and success.
Strategy that ships.
- Homepage copy, sales decks, one pagers.
- I stay involved as you grow, keeping messaging locked in.
Monthly
1–2 clients
Limited availability. B2B AI/SaaS startups only.
Free positioning book
Everything I know about
positioning — free
Understand how positioning works with my how-to book Super Positioning.
Or, check out my textbook-length Positioning Playbook if you're a hardcore GTM nerd.
A founder's guide to
Super Positioning
A new, unified approach to B2B tech positioning. Includes:
- An introduction to the three prongs of super positioning.
- Three hands-on exercises to work out your positioning specifics, narrative, and messaging.
- Four core positioning strategies to explore.
- Plenty of examples to learn from.
Table of contents (dive in!)
- Part I – Introduction
- Part II – Super positioning
- Part III – Positioning exercises
- Part IV – Strategies & examples
- Part V – Manifesto
The textbook on B2B narrative, positioning, & brand
Positioning Playbook
This is a book for hardcore product marketers.
If you're serious about positioning in B2B, this is the most comprehensive book on the topic, with positioning strategies from SMB to enterprise and early-stage niche sales to late-stage brand reach.
What's inside?
- 600+ pages of theory and practice on narrative & positioning.
- 10 parts covering 50 chapters: Everything carefully organized so you can use Playbook as a reference for years to come.
- Case studies, frameworks, & more: Loads of practical tips and examples to learn from.
Who's it for?
- Founders who want a true foundation for their narrative and positioning.
- Investors who want to know how category creation actually works.
- Marketers, especially Product Marketers, who want to accelerate their careers.
Clarity = Confidence
Go to market (and investors)
with confidence
Every critical moment in a startup's journey involves
someone trying to understand your product.
...deciding whether they'll take that meeting.
...deciding whether they'll click "book demo."
...deciding if they'll apply for that position.
Meet them with crystal-clear positioning that has
them saying "Hell yeah!" not "Huh, what?"
Thanks for reading — let's chat! :)