Fractional PMM for B2B AI & SaaS
Your PMM partner
for compounding growth
Research-first: Diagnosis before deliverables — I start with your customers, competitors, and context.
Deep expertise: 7 years messaging, 20 years independent, author of two books on positioning.
Strategy and execution: I love doing both so we can align, ship, & iterate as fast as possible, with Claude riding shotgun.
My experience
Seasoned consultant: I've worked with VC and PE-backed startups that have raised $2M–$200M+, from Australia, US, UK, & beyond.
About Luke →My process
End-to-end PMM: I've got a well-honed process that balances positioning fundamentals with the specifics of your unique situation.
My process ↓My Book
How-to guide: Super Positioning is my neuroscience-driven founder's guide to strategic positioning, narrative, & brand.
Clients say nice things
Luke helped make our messaging crystal clear & translated that into a website we're super happy with. I'd highly recommend him to anyone who needs sharp copy.
— Sam Worrall, Marketing Manager, CMap
My Process
Hard-to-explain product?
Confused prospects?
Let's fix it.
I work with you and your team to put positioning fundamentals in place.
Got a burning issue? Let's start there.
Phase One
1. Research
You give me the context.
I do the detective work.
AI makes it fast.
- Listen: I review sales calls, talk to customers, explore your product, and unpack your vision so we know what kind of growth you need to achieve for your stage.
- Diagnose: I align with you about the problem we're addressing, and I evaluate your current product marketing across narrative (why now), positioning (why you), and brand (what I remember).
- Map: ICP analysis, competitive research, jobs-to-be-done — I use my framework on you and your competitors to understand the market and identify where your opportunity lies.
Phase Two
2. Strategy
Positioning is a team sport. Get the team aligned on a narrative & positioning that matches what they see.
- Narrative: I work with you on a strategic narrative using my 10-slide deck that captures your big idea, how it works, and what it means for your buyer and their organization.
- Positioning: That narrative forms the basis of your positioning strategy — your category, your ICP, why they choose you, and the position you're building in their mind.
- Alignment: You get team alignment on a single, coherent story so the efforts of the team — across sales, marketing, and success — start compounding.
Phase Three
3. Execution
One narrative. One consistent story across buyer touch points.
- Write: I use my background in B2B conversion copywriting to write your homepage — and other high-value pages — using compelling, buyer-friendly language.
- Build: Sales decks, one pagers, product pages — I execute on whatever is required so everything you say is both consistent and specific.
- Iterate: As a fractional partner, I stay involved, keeping your messaging locked in as you grow and ensuring your buyer hears one consistent story from start to finish.
Monthly
1–2 clients
Are you a good fit?
Fractional PMM support is perfect for founders & marketing leaders who:
Clients say nice things
I've never worked with a consultant who has provided such high-quality work in such a pain-free & enjoyable way.
— Anna Dalton, Head of Marketing, Ledge
Buzzword bingo
Skills & expertise
If there's a framework you want to work with, chances are I know it. This is the toolkit I bring to every engagement (and the awesome folks I'm inspired by).
What are putting on folks' radar?
- Strategic narrative (e.g. Andy Raskin)
- Category creation (e.g. Play Bigger)
- Launch messaging
- Workshop facilitation
Who are your best customers?
- Positioning (e.g. April Dunford)
- Jobs to be done (e.g. Tony Ulwick)
- ICP analysis
- Competitive research
What do they actually see?
- Homepage copywriting
- Sales decks
- One pagers
- Brand messaging systems