free homepage roasts
Get your startup homepage
roasted — free
I'll roast the positioning & messaging of your homepage in <48 hours. You'll get a ~15 min video of actionable ideas.
Hi! 👋 I'm Luke Stevens, PMM copywriter & positioning consultant.
I review B2B AI/SaaS homepages by understanding the story you're trying to tell.
Yes, this is really free for now while I test out the concept!
You must be a good fit to get roasted (growing B2B AI/SaaS startup).
I aim to roast your page within two business days — often sooner!
Normally $350 — free for now!
PS: Yes, this is really free for now while I test out the concept!
You must be a good fit to get roasted (growing B2B AI/SaaS startup).
I aim to roast your page within two business days — often sooner!
See an example
"What does a roast look like?"
It's usually ~15 mins of positioning feedback — a little bit of theory and a lot of practical tips.
Here's an example.
Here's what I work through in every roast:
Part 1 — Positioning
Your big idea & your target buyer
Before anything else, I ask:
- What's the specific One Big Idea (OBI) driving your startup?
- What's your category? Are you competing in a crowded space or doing something unique?
- Is the page clearly targeted at an ICP (Ideal Customer Profile), or is it trying to convert everyone?
- Does the page position the product in a specific and compelling way?
- Is your differentiation clear, or could any competitor say the same thing?
Part 2 — Messaging
Speaking their language
Once the positioning is clear, I look at whether the copy delivers it:
- Do your value propositions use specific buyer language or generic marketing speak?
- Does the copy address specific pains and goals around clear jobs to be done?
- Does the page structure build a coherent story, supported by the page design?
- Does your social proof reinforce the positioning, or is it just a wall of text?
- Do your CTAs make the process clear, with trust bullets to reassure prospects?
What you'll receive
Your homepage reviewed live.
- 10-15 min screen recording reviewing your page section by section, line by line.
- Commentary on what's working, what isn't, and exactly why.
Specific & actionable.
- Key recommendations you can act on immediately.
- High-level and tactical advice focused on fundamentals, not just tweaks.
A user test for your homepage.
- I see your page the way a cold visitor does — don't make me think!
- Analyzed through my positioning framework to pinpoint exactly what's confusing buyers.
Clients say nice things
I've never worked with a consultant who has provided such high-quality work in such a pain-free & enjoyable way.
— Anna Dalton, Head of Marketing, Ledge
The offer
What I need from you
Just a quick message with the following:
What you'll get back
- Video walkthrough (10-15 min screen recording)
- Written notes with specific, prioritized recommendations
- Back within 2 business days
Get moving
See your page through a fresh lens
"It's hard to read the label when you're inside the jar."
Get an outside expert perspective for free.
I won't be too harsh, I promise! :)