Articles

Luke's super positioning framework

Hey, Luke here, thanks for checking out my framework! Grab a hot beverage of your choice, disable notifications for 20 minutes, and let’s start thinking hard about your positioning. Introduction I’m going to run through my startup positioning framework in this article, with a particular focus on finding your One Big Idea — one that’s as specific as possible — for you to build your positioning (and homepage) around. But first, who the heck am I, and why should you listen to me?

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Luke's super positioning ✨super prompt✨

Luke here — welcome to my super positioning super prompt! This is my book, Super Positioning, turned into a 25,000-word structured prompt to help you work out your positioning following my methodology. And it’s free! It’s also highly experimental, so before we jump in, if you intend to use this prompt: I am not responsible for the advice the AI gives you. It’s up to you to use your own intelligence to determine what’s appropriate for you. (Duh.) You will get slop (and that’s ok). Yes, even the latest Claude Opus 26 release or GPT Pro Ultra Max edition. The point is to let the generic AI ideas inspire your good original ideas. Again, don’t let the AI do your thinking for you, let it expand the kind of thinking only you can do.. The model cannot read your mind. It can get a sense of your role and where you’re coming from, but you need to give it maximum context. (But you knew that, right? :) Don’t distribute or modify it without my permission. No one would know what to do with it, anyway! Only proceed if you understand those terms. Cool?

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