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Luke's super positioning framework

‘We spent a lot of money on a fancy website, but our customers didn’t understand what we did, so we scrapped it and hard to start over.’ — Paraphrasing a founder This happens more times than designers — and the founders and teams that hire them — would care to admit. The design work was undeniably good. The branding was right on trend. The development was executed with care and craft. So what went wrong? What was missing?

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Luke's super positioning ✨super prompt✨

Luke here — welcome to my super positioning super prompt! This is my book, Super Positioning, turned into a 25,000-word structured prompt to help you work out your positioning following my methodology. And it’s free! It’s also highly experimental, so before we jump in, if you intend to use this prompt: I am not responsible for the advice the AI gives you. It’s up to you to use your own intelligence to determine what’s appropriate for you. (Duh.) You will get slop (and that’s ok). Yes, even the latest Claude Opus 26 release or GPT Pro Ultra Max edition. The point is to let the generic AI ideas inspire your good original ideas. Again, don’t let the AI do your thinking for you, let it expand the kind of thinking only you can do.. The model cannot read your mind. It can get a sense of your role and where you’re coming from, but you need to give it maximum context. (But you knew that, right? :) Don’t distribute or modify it without my permission. No one would know what to do with it, anyway! Only proceed if you understand those terms. Cool?

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