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Long-form writing on positioning, messaging, and what makes B2B startups win their markets.
Luke's X+Y=C super positioning framework
Hey, Luke here, thanks for checking out my framework! This guide, along with all my work, is based on a very simple idea: Every startup that succeeds does so in part because it finds a viable “position” in the market. Finding that position — one that’s as close to your customer as possible while being as far (or ‘differentiated’) from your competition as possible — is the art of “positioning.”
Read article →Luke's super positioning ✨super prompt✨
Luke here — welcome to my super positioning super prompt! This is my book, Super Positioning, turned into a 25,000-word structured prompt to help you work out your positioning following my methodology. And it’s free! It’s also highly experimental, so before we jump in, if you intend to use this prompt: I am not responsible for the advice the AI gives you. It’s up to you to use your own intelligence to determine what’s appropriate for you. (Duh.) You will get slop (and that’s ok). Yes, even the latest Claude Opus 26 release or GPT Pro Ultra Max edition. The point is to let the generic AI ideas inspire your good original ideas. Again, don’t let the AI do your thinking for you, let it expand the kind of thinking only you can do.. The model cannot read your mind. It can get a sense of your role and where you’re coming from, but you need to give it maximum context. (But you knew that, right? :) Don’t distribute or modify it without my permission. No one would know what to do with it, anyway! Only proceed if you understand those terms. Cool?
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